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Feeling that the brand of Durex is not modern and effective in the level of aesthetics, thus I decided to rebrand Durex on the theme of high-level intimacy.
I pictured Durex being a high fashion brand that customers can feel proud using. I started with a serif typeface ITC Caslon, then removed the serifs to make it look contemporary while maintaining its traditional traits. With this new logo and using minimalist illustrations on the package, the brand now reaches a higher level in terms of design and the ability to appeal higher-level customers.
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