In this children’s library brand system, we want to celebrate reading, knowledge, and the passion for physical books. Targeting children from 3 to13, and their parents, we want to create a space where children are motivated to come to play and read; a professional and well-designed space that the parents would trust and be willing to bring their kids in.

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I used these children's book illustrations as the theme and the brand illustration, communicating the joyful feelings of reading while maintaining a contemporary aesthetic that modern parents would appreciate.

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